Lightreel

Lightreel is an AI research and strategy workspace for user-generated-content marketing. It searches TikTok and Instagram videos to help teams understand what is working now, identify creators, and turn those findings into practical campaign ideas. You can ask which small creators fit a category, which hooks are trending, why an ad underperformed, or how to improve an account. For creator sourcing, Lightreel searches large collections of TikToks and Reels using detailed criteria such as location, follower range, content format, and topic. Results can include creator handles, engagement information, contact details, and category tags. For strategy work, it surfaces competitor approaches, social trends, hooks, scripts, video concepts, UGC briefs, and content-calendar ideas. The platform also accepts your own videos, accounts, and scripts for feedback grounded in its social-media research. It can suggest pacing and caption changes, identify weaknesses in an account, and help refine a draft before publishing. Automatic alerts can notify teams about newly relevant creators, trends, or strategies, while shared links support collaboration. An API, structured responses, and official Node.js and Python SDKs extend the research workflow into custom tools. Lightreel is intended for brands, agencies, app marketers, social teams, and creators who need faster UGC discovery and creative research than manual scrolling can provide.