Surfer

Surfer is an SEO and AI visibility platform for planning, creating and improving content. Its content tools provide optimization guidance for documents, while site and keyword features help teams identify topics, content gaps, ranking changes and pages that may need attention. Teams can track whether brands appear in AI search experiences, monitor prompts and citations, and review mention gaps and brand sentiment across supported models. A typical workflow starts with research into topics and existing pages, continues with briefs or content drafted in the editor, then moves into optimization and performance monitoring. Depending on the plan, users can collaborate in shared workspaces, check for plagiarism, link pages internally, track rankings and receive rank-drop alerts. Integrations include Google Docs, WordPress, Contentful and Zapier; the platform also offers API and MCP access on listed plans. Surfer is designed for content creators, SEO specialists, agencies and marketing teams that manage organic search programs. Plans vary by document limits, AI prompt tracking, workspaces, team seats and advanced analysis features. An Enterprise option offers tailored limits and support.