TrafficID

TrafficID is an intent-data product that helps teams identify people visiting their website or researching competitors and industry topics. It uses commercial research signals from a broad network, then matches available activity to person-level and company-level records with names, emails, titles, company information, and other profile details. A typical workflow starts by selecting relevant intent topics from BrandWell’s database of more than 35,000 categories. TrafficID then surfaces people browsing competitor sites or researching solutions in the market, while website activity such as pricing-page, blog, case-study, or comparison visits adds first-party context. Enrichment and scoring help teams assess fit, recency, contactability, and buying-stage signals. The resulting audiences can be mapped to stakeholders across a buying committee, including budget holders and decision-makers, then routed to CRM, outbound workflows, ad platforms, AI tools, dashboards, or exports. TrafficID is intended for B2B marketing, sales, and account-based marketing teams that want to prioritize active researchers rather than work from static lists. BrandWell configures coverage, qualification rules, data needs, and routing around the customer’s market and workflow.