Wachr

Wachr gives paid media teams a shared way to spot campaign risks across the ad accounts they manage. It monitors signals such as spend, budget pacing, delivery, CPA, CPC, CTR, conversions, and account health. Teams define alert rules around the thresholds and time windows they already use, then choose the severity and notification frequency for each condition. When a rule is triggered, Wachr creates an incident with the account, platform, threshold, current value, status, and history. The incident can be routed to Slack, email, or the Wachr activity feed. Teammates can acknowledge it, track investigation, and mark it resolved; a timestamped activity history keeps the response visible after the alert leaves chat. The product is designed to help teams coordinate follow-up rather than make campaign changes automatically. Wachr is aimed at agencies and in-house paid media teams that need repeatable monitoring across multiple active accounts. Google Ads and TikTok Ads are listed as available, while Meta Ads is in beta. The beta access offer includes up to 12 active alerts and five workspace members, plus Slack and email notifications. Its current beta is free, with founder pricing intended to be set before paid plans launch.