ActiveCampaign

ActiveCampaign is a marketing automation platform for building campaigns and customer journeys across email and other channels. Its Active Intelligence features use account context and customer engagement data to help marketers draft campaigns, identify audience segments, monitor automations, and review results. A team can describe a goal in everyday language and use the AI campaign or automation builder to produce a starting point. Journeys can include behavioral triggers and branching paths, while reporting tracks campaign performance and business goals. The platform also offers scheduled account checks that can surface issues such as broken automation paths or list hygiene problems for review. Depending on the plan and add-ons selected, teams can use cross-channel marketing, predictive email sending, generative content tools, and CRM features. SMS is sold as an add-on on eligible plans. ActiveCampaign also connects with external applications and offers connectors for managing marketing through tools such as ChatGPT and Claude. The platform is suited to marketers and businesses that want to manage recurring campaigns, customer segmentation, and performance reporting in one place. Features and usage limits vary by plan and contact volume.