Luma AI

Luma AI is a creative platform for planning, generating, and refining work across image, video, audio, and text. Its agents carry context through stages of a project, helping creative teams explore directions and develop assets for campaigns, product visuals, storyboards, and short-form video. The platform combines Luma's models with models from other providers. Ray 3.2 supports video generation and editing, while Uni-1.1 generates and modifies images with visual and brand references. Users can work toward finished deliverables by assembling clips and adding captions; production-oriented options include EXR export. Team workspaces add shared credits, usage management, and collaboration features. Developers can access Luma's image and video models through APIs. The Ray 3.2 API supports controls such as multiple keyframes, video-to-video editing, reframing, HDR generation, and EXR export. Luma is suited to creative professionals and teams producing multiple assets or variations, as well as developers incorporating generation into their own workflows. Individual subscriptions include credits, while business plans are available through the sales team.