Virlo

Virlo is a social research platform for teams planning short-form video content. It searches for videos across TikTok, Instagram, and YouTube and highlights outliers: posts that perform unusually well relative to a creator's typical results. A user can describe a niche to a content research agent, which develops search terms and returns relevant videos. The agent can run once or on a recurring schedule. Virlo breaks down videos by elements such as their opening hook, format, and angle, and its copilot can use that research to draft scripts or creative briefs. Teams can also track creators and competitors and export findings for reports. The platform is geared toward agencies, marketers, and creator teams that need ideas for recurring social content or client campaigns. Its developer API offers access to research agents, creator and hashtag lookups, tracking, and trend data for use in other applications or AI assistants. Web-app plans use monthly credits, while the developer documentation describes a separate prepaid API balance.